At a press conference in Paris yesterday the beauty multinational L’Oréal disclosed to buyers and reporters that it was getting ready to introduce the first haute parfumerie collection for the Roman fashion brand Valentino.

At a press conference in Paris yesterday the beauty multinational L’Oréal disclosed to buyers and reporters that it was getting ready to introduce the first haute parfumerie collection for the Roman fashion brand Valentino.

Innovative Italian elements like Sicilian olive wood and green tangerine from Calabria will be combined with traditional perfumery processes to create a collection of new perfumes inspired by Valentinon’s haute couture universe.