The Georges Hobeika SS24 Couture collection is a first for the Maison – inspired by and paying homage to the Arab world.

The Georges Hobeika SS24 Couture collection is a first for the Maison – inspired by and paying homage to the Arab world. It references the glamour and beauty of Middle Eastern women, the joyful and creative aspects of the region’s culture, and the sense of compassion and care displayed throughout the Orient. Elements of childhood nostalgia meld with the spirit of the 50s, 60s and 70s to echo the joie de vivre of the eras’ parties, while a sense of streamlined modernism brings a contemporary edge to the designs. Colourful silhouettes and playful details express the warmth of the Arab spirit, translating a feeling of hope and compassion. For Co-Creative Directors Georges and Jad Hobeika, this collection is a love letter to the women and the culture which nurtured them, and continue to influence them.